CLIENTES:
AMBEV
Arteris
ARTPLAN
Banco Original
BARON BEER
Bauducco
BEMFIXA
BEONTAG
Blue Man Group
BRASKEM
Burger King
Faber-Castell
Facebook Brasil
FedEx
Gamaro
GM do Brasil
Google
GREEN CARE
Grupo Globo
Grupo Oderbrecht
JOHNSON & JOHNSON
Harley-Davidson
HENKEL
KLABIN
Kopenhagen
LOCALIZA
NOVARTIS
OVOMALTINE
SANOFI
SYNGENTA
Unilever
VEDACIT
Volkswagen do Brasil
Volkswagen SAM
Volvo Group
XP Investimentos
(entre outros)
PORTUGUÊS
Estrategista criativo com 20+ anos acelerando diferenciação e crescimento através de posicionamento estratégico de marca, inovação criativa e operacionalização de negócios. Transito com maestria entre visão estratégica profunda, execução criativa multiplataforma (ATL, digital, AR/VR, transmedia) e liderança comercial focada em resultado.
Certified Creative Leadership Professional (Miami Ad School + World Creativity Organization), construí carreira multissetorial spanning automotivo (Volkswagen, Volvo, Toyota, Honda, Renault), tech (Google, Intel, XP Investimentos, Qualcomm), FMCG (Unilever, Ambev, Coca-Cola, Heineken, Natura), farma (Sanofi, Boehringer Ingelheim), real estate premium e humantech. Reconhecimento internacional: Cannes Lions, One Show, Effie Awards, Bronze Design Social BDA — com projetos premiados para Burger King, Faber-Castell, Hermès Pardini e Red Bull.
Expertise em arquitetura de marca (posicionamento estratégico, verbal identity, brand voice architecture), planejamento integrado (consumer insights, opportunity mapping, briefing estratégico), gestão de crescimento criativo (revenue acceleration, channel profitability, operacionalização de modelos) e liderança executiva (orquestração de equipes multidisciplinares, mentoria, transformação de organizações).
Head of Planning na Vetor Zero (2017-2020): Liderei estratégia de experiências imersivas (VR, AR, transmedia) para portfolio global de alto impacto. Chief Creative & Strategy Officer na Empathy Company (2020-2022): Integrei high-tech (AI, AR, VR) com estratégia de marca para clientes multinacionais.
Fundador e líder da BARULIM | The Superoriginal Studio — estúdio de estratégia criativa especializado em superoriginalidade, metodologia proprietária para diferenciação sustentável de marca. Atuo como CCSO e CMO independente, consultor estratégico ou diretor criativo integrado. Parceiro de business development na VOKAZ, plataforma humantech focada em behavioral mapping para jovens.
Abordagem: Conecto referências improváveis para gerar diferenciação genuína em mercados saturados. Não compito por atributos — construo marcas que existem como entidades únicas. Disponível para grandes desafios que requeiram repertório multissetorial, versatilidade e capacidade de transformação criativa com impacto comercial.
ENGLISH
Creative strategist with 20+ years accelerating differentiation and growth through strategic brand positioning, creative innovation, and business operationalization. Navigate seamlessly between deep strategic vision, multiplatform creative execution (ATL, digital, AR/VR, transmedia), and commercial leadership focused on measurable results.
Certified Creative Leadership Professional (Miami Ad School + World Creativity Organization), I've built a cross-industry career spanning automotive (Volkswagen, Volvo, Toyota, Honda, Renault), tech (Google, Intel, XP Investimentos, Qualcomm), FMCG (Unilever, Ambev, Coca-Cola, Heineken, Natura), pharma (Sanofi, Boehringer Ingelheim), premium real estate, and humantech. International recognition: Cannes Lions, One Show, Effie Awards, Bronze Design Social BDA — with awarded projects for Burger King, Faber-Castell, Hermès Pardini, and Red Bull.
Expertise in brand architecture (strategic positioning, verbal identity, brand voice architecture), integrated planning (consumer insights, opportunity mapping, strategic briefing), creative growth management (revenue acceleration, channel profitability, model operationalization), and executive leadership (multidisciplinary team orchestration, mentoring, organizational transformation).
Head of Planning at Vetor Zero (2017-2020): Led strategy for immersive experiences (VR, AR, transmedia) for high-impact global portfolio. Chief Creative & Strategy Officer at Empathy Company (2020-2022): Integrated high-tech (AI, AR, VR) with brand strategy for multinational clients.
Founder and leader of BARULIM | The Superoriginal Studio — contemporary creative strategy studio specializing in superoriginality, a proprietary methodology for sustainable brand differentiation. I work as an independent CCSO and CMO, strategic consultant, or integrated creative director. Business development partner at VOKAZ, a humantech platform focused on behavioral mapping for youth development.
Philosophy: I connect unlikely references to generate genuine differentiation in saturated markets. I don't compete for attributes — I build brands that exist as unique entities. Available for high-stakes challenges requiring multisectorial repertoire, versatility, and capacity for creative transformation with commercial impact.